Words of spy

How does online advertising work? With internet being such a powerful medium, companies take up the opportunity to advertise their products and services in web sites. Companies advertise in sites which have very high hits from the internet users. Sites like Google, Yahoo, Orkut enjoy good patronage and hence advertising in these sites might prove to be beneficial. The advantage is that the online advertising can be beamed 24 * 7 in the web site and the chances of being viewed by a customer is higher than in television along with the fact that the cost is lower than that of television or print advertisements. On the flip side, online advertising cannot offer a video as an advertisement as online videos take time to buffer depending on the internet connection.